About Me
When it comes to digital marketing and content strategy, I'm someone who excels in fast-paced, dynamic environments and thrive on finding creative solutions to complex problems. With a deep understanding of content strategy and a wide range of experience through working with a diverse range of companies and clientele across various industries in fashion, sports, hospitality sales, luxury dining and lifestyle - I have developed a deep understanding of a multitude of different audiences.
I specialize in creating new digital marketing tactics, branding, properly gaining and growing the attention of target audiences, and have experience in both paid advertising and organic growth tactics. I bring a unique perspective that can help drive growth and success. I consistently stay up to date with the latest trends and newest strategies and techniques, enabling me to deliver a fresh perspective and innovative and effective solutions to reach your goals. Whether its SEO, social media management, copywriting, content creation, or creating new marketing strategies, I have the skills to take your digital presence to the next level.
Relevant Experience
2012-2014
Frankie's Bikinis
Helped create their website and managed social media campaigns. From strategizing and executing digital marketing efforts to coordinating photoshoots, I helped ensure that the brand maintained a consistent presence across social media platforms and email marketing. I also helped in running/ managing social media pages, engaging with customers and creating content that resonated with their target audience.
2020-2021
BIG10 Football
Pushed digital marketing and successful brand campaigns, created an increase in public ticket sales, improved online presence.
2021-2023
Miami Heat
Gained extensive experience in digital marketing and content creation across various platforms. Managed fan engagement in a fast paced environment and consistently executed successful promotional campaigns, increased digital and VIP ticket sales, and helped with partnership coordination.
2022-2023
Bastion Collection Hospitality
As the digital media coordinator at Bastion Collection, I was responsible for overseeing and managing the social media accounts, websites, and promotion collaborations for 9 fine dining restaurants/ Michelin Star concepts and establishments such as L'Atelier de Joël Robuchon and Le Jardinier located throughout Miami, New York, Houston, Geneva, and the United Kingdom. I helped Increased engagement and followers over 200% organically, planned and scheduled 20-25 posts weekly across all brands on Later with visuals and copy, created all content for reels, static posts, and stories through Adobe Photoshop, InDesign, and Canva, created paid social campaigns with average 4.4% CTR to increase reservations 24%. I also tacked and reported insights on Business Manager and Google Analytics, helped to drive organic web traffic by 35%, and created and executed 10-12 newsletters monthly on Mailchimp with 50,000+ audience views our Miami locations. My responsibilities also included creating and executing promotions, brand collaborations, and coordinating photo and video shoots for events and promos. I also attended events the hospitality group was involved in such as Formula 1 Miami and the Michelin Awards to capture content for all digital media platforms.
Copywriting
Digital Marketing
Social Media Management
Brand Strategy
Lux Transportation Promo Video
L'Atelier Robuchon x Mayfair
Edit created for Miami Heat social platforms
Content Creation and Digital Strategy Portfolio
kalani.mei.yap@gmail.com | (239)209-5369
Portfolio
I specialize in delivering innovative solutions to drive engagement, traffic and growth. Creating and posting content on social media is just the start of a robust, successful social media campaign. Crafting high-quality content that speaks directly to the target audience is key, as is leveraging visuals to enhance it and having a strong understanding of how to use social media analytics and insights to fine-tune strategies continually are crucial for long term results.
